Published

Which Social Media Platform Is Right for Your Brand?

Successful brands on social media have invested time and talent into their platforms—and it’s worth considering if your brand is ready to do the same. Determine which social media platforms are right for your brand. Strategize before overcommitting.
#brandbuilding

Share

Stock Photo
If you’re stressed out over your social media presence, you might be experiencing FOMOOSM (Fear Of Missing Out On Social Media). Take a breath – you don’t have to do it all. Not every brand needs to post on Facebook, and not every service needs a Twitter handle. Here’s an article to help you decide which social platforms to excel at and which ones to safely let go. Read more

RELATED CONTENT

  • In B2B Market Research, It’s About Quality, Not Quantity

    Online market research tools offer a cost-effective way to gain insight into smaller B2B customer bases. In Part 1 of this 3-part blog, we covered the strategic underpinnings of market research for SMBs; the what and why. In part #2, we get down to the hows. Specifically, online survey best practices. Simple, well-defined questions can be deployed on a DIY basis. If more complex, a hybrid of DIY and professional assistance might be in order.

  • 5 Reasons Why Relationship Marketing is Important in Business

    Business has changed since social media has arrived on the scene. Businesses have to change their focus and concentrate on building relationships with people in order to empower their brand and build lasting relationships that will result in long term profits.

  • Getting Comfortable Outside of my Comfort Zone

    Digital Assistant Editor Nate Fields describes his path toward working in the manufacturing industry.

Gardner Business Media - Strategic Business Solutions