Mexican Media Brands
When B2B Marketing Just ‘Feels Right’
Great B2B marketing taps into emotion. It enables your brand to be the one that your customer thinks about first when they need to solve a problem. There are many options to choose from, but one that “feels right.” How do you create that “feels right” situation for your B2B marketing?
#brandbuilding
Share
If you speak to the end user like a human being who responds to the same things that all humans respond to in B2C, you can be wildly effective. Humanization of B2B marketing is even more important in 2021 and beyond. Marketing messages are about recovery and enabling growth. This is where the humanization of B2B marketing really comes in. These business relationships are as important as any personal relationship. They are crucial to your success. Read more
RELATED CONTENT
-
Getting Comfortable Outside of my Comfort Zone
Digital Assistant Editor Nate Fields describes his path toward working in the manufacturing industry.
-
26 Relevant Print Marketing Statistics: 2022 Ad Spending & Impact
Print marketing is not dead. Its impact on consumer brand recall and purchase decision is worth considering, especially if you want to implement an integrated, multi-channel approach to your marketing strategy. This article on marketing trends and predictions can provide more insights on strategies you can use for your business or marketing clients.
-
10 Truths About Marketing After the Pandemic
The Covid-19 pandemic upended a marketer’s playbook, challenging the existing rules about customer relationships and building brands. One year in, there’s no going back to the old normal. Here are 10 new marketing truths that reveal the confluence of strategies, operations, and technologies required to drive growth in a post-Covid-19 world.