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The Easiest Way To Create a Digital Catalog for the Holidays

Nov 29th, 2023 by Ale Ramirez

As the holidays wrap the world in a festive spirit, it's not just about selling products; it's about telling stories. Your catalog is the opening chapter, and with Issuu, it becomes a captivating tale that invites customers into your brand's narrative. In this blog, we’ll explore how creating, publishing, and promoting your retail catalog with Issuu can transform your holiday marketing.

Why a Digital Holiday Catalog is Essential in 2023

In a world where people are constantly searching the internet for the next great thing to buy, a catalog is a must-have for retailers like you. With Issuu, static catalogs come alive; it’s where the flicker of candlelight in a product image can almost be felt, where the texture of a winter scarf seems tangible.

Whether you’re a solo entrepreneur or a large retailer, a catalog is an excellent way to showcase the best products or services you have to offer. Issuu’s all-in-one digital platform equips you with the features you need to reach holiday marketing success, including:

  • Shopping Links for near-instant purchases

  • Embedded Videos to make your products come alive

  • Vibrant GIFs to get your catalog at the top of inboxes

  • And so much more!

Maximize the reach of your seasonal product lineup by effortlessly promoting it across every channel. Use eye-catching GIFs that draw attention in an instant, and pair this strategy with engaging Social Posts that resonate with your audience, turning every share and like into a potential sale.

But that's not all. With Issuu, you can also tease your products or services with mobile-friendly Articles. These allow you to showcase your offerings in a more detailed, story-driven format, perfect for engaging users on the go.

Turn Browsing into Buying with Shopping Links

Imagine your holiday catalog not just as a showcase of your products but as a dynamic marketplace. Issuu's Shopping Links feature transforms each page into a potential revenue generator. It's straightforward and effective. Here’s how you can leverage it:

  • Go to Publications from the Side Navigation Menu

  • Select the publication you want to update and you will be directed to Publication Workspace

  • Select Add Links & Video

  • It will open the Link Editor and then select a page from your publication 

  • Select Shopping for shopping links

  • Insert shopping URL

  • Click Save and Publish

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