Six Business Skills Every B2B Marketer Must Master
What companies are looking for is more of a business person who happens to be trained in marketing. Company executives want marketers coming through their door who are freely willing to get out of marketing and get a bigger perspective about what drives their business. They want marketers to know the business that they’re in. Here’s six skills that marketers need to tune into.
#customerfocus #workforcedevelopment
What companies are looking for is more of a business person who happens to be trained in marketing. Company executives want marketers coming through their door who are freely willing to get out of marketing and get a bigger perspective about what drives their business. They want marketers to know the business that they’re in. Here are six skills that marketers need to tune into. Read
RELATED CONTENT
-
When Talking About Manufacturing, It’s Time to Connect with Emotions
The last two years have been a roller coaster of emotions for almost everybody on this planet. In current times, feelings and moods are an essential part of the message to connect with audiences. Natalia Ortega, Editor in Chief for Plastics Technology Mexico, writes about why this is a valuable lesson from the pandemic when producing engaging content, even for industry.
-
Marketing: New World, New Rules — Experience is Everything
Experiences are memorable. Experiences build connections and breed associations. If you can give a customer a positive experience, they will remember you when they have a need — whether that is tomorrow or 12 months from now. Put 2020 back in order by adopting some new rules — and applying some fresh ideas.
-
Setting Yourself Up to Be a Commodity? What’s Your Edge?
Whether good times or bad, we should all heed Alexa Von Tobel’s advice about staying close to our customers. As more organizations try to keep up with the latest tech trend and increase their focus on digital channels, human to human contact is on the verge of extinction. In fact, according to a report by PwC, a staggering 59% of consumers feel that companies have lost touch with the human element of the customer experience. A significant part of customer experience is about increasing human contact between your brand, your company, and your customers.