Mexican Media Brands
Pipeline’s Secret Weapon: Full Funnel Marketing
Why pipeline’s secret weapon is full-funnel marketing (and how to prove it).
#brandbuilding
Share
Customer expectations have skyrocketed to new heights, and it’s harder than ever to cut through the noise and seamlessly push them through the funnel. Connected, full-funnel marketing is essential to building long-term brand affinity and generating pipeline. To get to grips with the importance of full-funnel marketing, B2B Marketing interviewed more than 200 B2B marketers alongside interviews with senior marketers and subject matter experts. What did those marketers have to say when asked about the realities of time, budget and resources spent on full-funnel activity? Read more
RELATED CONTENT
-
Shifting Landscape of Technology Is a Never-Ending Education
Brent Donaldson, Senior Editor, Modern Machine Shop and Additive Manufacturing Magazine discusses how the shifting landscape of technology that all of Gardner’s writers and editors cover is a never-ending education. If we are truly doing our jobs, we will never feel like we’ve mastered them. As I continue writing and reporting for AM and MMS, it’s easy to imagine how these technologies’ interdependency will continue to grow. It also seems clear that this kind of reporting — the kind that requires editors to experience and share new manufacturing technologies and strategies — is the kind of reporting that only Gardner can produce with any depth. I’m grateful to be part of it.
-
Brand vs. Product Advertising. What’s the Fuss?
Marketers have long debated the merits of brand vs. product advertising. In truth, there are reasons for both. The strategy depends on the marketing situation.
-
Marketing Mistakes Could Be Fatal to Manufacturing Companies
Although the economic fallout of the COVID-19 pandemic is hitting service and travel industries the hardest, B2B manufacturers and industrial companies are not immune. And just as human patients with underlying issues are more susceptible to the pandemic, so are B2B companies with underlying financial, organizational and marketing issues. It’s time to acknowledge the marketing issues you have and get in front of them. Turn underlying B2B marketing problems into bonafide marketing differentiators. Here are four underlying marketing issues that could prove catastrophic to B2B manufacturers.