Mexican Media Brands
How B2B Influencer Content Builds Better ROI
Working with industry experts raises a B2B brand’s profile and makes the most of an online presence in multiple ways. Here are four ways B2B brands are benefiting from B2B influencer marketing and how you can too.
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Effective B2B marketing that includes working with influencers is all about connecting your brand with subject matter experts who have built a devoted following by really knowing their stuff. B2B influence is less about popularity and more about relevance – but both are still important. Working with industry experts raises a B2B brand’s profile and makes the most of an online presence in multiple ways. Here are four ways B2B brands are benefitting from B2B influencer marketing and how you can too. Read more
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Post-COVID Considerations for B2B Marketers
While we begin to return to “normal” from COVID-19, there are lessons for B2B marketers to learn and actions to take to recover and grow business as a result of this experience. Change is in order in how we look at B2B marketing, and our customers, in the near term “post-COVIDian” future. Call it a commonsense approach, rooted in proven best practices, our new-found “pull together” mentality and need to adapt to change. Not a blueprint, just parts and pieces to frame thinking. Sum it up in 5 words: Consistency; Community; Integrity; Agility; Contingency.