Mexican Media Brands
B2B Advertising Doesn’t Need to be Boring: Why Creativity is a Key Driver of Profitability
B2B advertising is facing a crisis of creativity, with research showing that 75% of B2B ads receive a low effectiveness rating. B2B brand building has a massive untapped opportunity, with significant growth potential in the marketing services industry.
#brandbuilding
Share
One major challenge that marketing faces is the disconnect between the actions of marketing initiatives to outcomes and attribution. Being able to measure creativity and map the association can help determine effectiveness towards the end conversion. Read more
RELATED CONTENT
-
Why You Need Brand and Messaging Architecture
Before you can develop the best method of distributing a message, you have to have the right message. And before you can have the right message, you have to have the right messaging structure – a structure that leverages every possible efficiency and gives individual brand assets and the overall brand the best possible chance for success.
-
Trends Every Digital Marketer Needs to Know
Successful brands big and small always have their finger on the pulse with important advertising and marketing trends. To help with getting it right, here are four digital marketing trends every brand should know.
-
Top-Tier B2B Product Videos and Lessons We Can Learn from Them
Here’s a list of seven high-quality product videos. Take a closer look at the lessons you can learn from each one.